Growth Marketing Associate Job at Robert Half, Charlotte, NC

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  • Robert Half
  • Charlotte, NC

Job Description

Job Description

Job Description

We’re looking for a highly motivated Growth Marketing Associate to support our growing paid search program, specifically focused on the auto insurance vertical. This is an exciting opportunity to join a collaborative, fast-paced marketing team where you’ll contribute directly to scaling paid search initiatives and driving meaningful impact across the business.

Key Responsibilities:

  • Support the development and expansion of paid search campaigns in the auto insurance space
  • Assist in building and executing testing roadmaps for ad copy, landing pages, conversion signals, and more
  • Collaborate with analytics and creative teams to develop campaign briefs with precise messaging and targeting strategies
  • Monitor campaign performance and key metrics daily, identifying and flagging trends or opportunities
  • Analyze marketing performance data and synthesize insights to share with stakeholders across the team

Qualifications:

  • 1–2 years of experience in marketing, performance advertising, or a related role
  • Proficiency with Google Ads, including campaign setup, keyword research, ad copy development, and A/B testing
  • Familiarity with paid search optimization tactics such as bid management and quality score improvement
  • Strong SQL skills required : Ability to use SQL for data analysis and reporting to optimize campaign performance
  • Strong communication skills with the ability to clearly present data-driven insights and campaign strategy to internal teams
  • Bonus: Experience with Bing Ads

Why You’ll Love This Role:

  • High visibility with senior marketing leadership and the opportunity to contribute to strategic growth initiatives
  • Your work will have a direct, measurable impact on company-wide performance goals
  • Collaborate with cross-functional teams including Product, Brand, Engineering, and Business Development
  • Be part of an innovative and supportive team culture that values experimentation, learning, and growth

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