Job Description
Benefits:
Competitive salary
Dental insurance
Health insurance
Opportunity for advancement
Paid time off
Vision insurance
FIT LIFE Health Clubs is a dynamic, multi-location health club chain dedicated to empowering our members to achieve their fitness goals. We’re seeking a talented Web Designer & Digital Marketing Manager to elevate our online presence and drive engagement across our communities.
Job Summary:
We are looking for a skilled professional to update, maintain, and enhance our website while managing all marketing and social media efforts for our multi-location health club business. This role requires a creative, organized individual with expertise in web design, digital marketing, and social media strategy to strengthen our brand and attract new members.
Key Responsibilities:
Website Management:
- Update and maintain the company website to ensure functionality, user-friendliness, and alignment with brand standards.
- Implement design changes, including responsive layouts, UI/UX improvements, and content updates using platforms like WordPress, Wix, or Webflow.
- Optimize website for SEO, load speed, and mobile compatibility.
- Troubleshoot technical issues and coordinate with third-party vendors as needed.
- Integrate features like class schedules, membership sign-ups, and e-commerce functionality.
Digital Marketing & Social Media:
- Develop and execute comprehensive marketing campaigns to promote gym memberships, classes, and events across all locations.
- Manage social media accounts (e.g., Instagram, Facebook, Tik Tok) by creating engaging content, including posts, stories, and videos, tailored to our fitness community.
- Design visually appealing graphics and promotional materials, incorporating brand elements like our neon glow logo or patriotic themes for events (e.g., Memorial Day Murph Workout).
- Monitor social media performance using analytics tools and adjust strategies to increase engagement and follower growth (targeting 5,000-100,000 followers per platform).
- Implement paid ad campaigns on platforms like Google Ads, Facebook Ads, and Instagram, optimizing for ROI and lead generation.
- Craft email marketing campaigns and newsletters to nurture member relationships and promote special offers.
Brand & Strategy:
- Align all digital content with FIT LIFE’s brand identity, ensuring consistency across web, social, and marketing materials.
- Analyze website and marketing performance using tools like Google Analytics, providing regular reports with actionable insights.
- Stay updated on fitness industry trends and competitor strategies to keep our marketing efforts innovative.
- Collaborate with club managers to highlight location-specific promotions or events.
Qualifications:
- Bachelor’s degree in Marketing, Graphic Design, Web Development, or related field (or equivalent experience).
- 3+ years of experience in web design/development and digital marketing, preferably in fitness, hospitality, or multi-location businesses.
- Proficiency in web design tools (e.g., Adobe XD, Figma) and CMS platforms (e.g., WordPress, Wix, Squarespace).
- Strong knowledge of HTML, CSS, and SEO best practices; JavaScript a plus.
- Expertise in social media management tools (e.g., Hootsuite, Buffer) and ad platforms (e.g., Meta Ads Manager, Google Ads).
- Experience with graphic design software (e.g., Adobe Photoshop, Canva) for creating branded visuals.
- Excellent written and verbal communication skills for crafting compelling marketing copy.
- Analytical mindset with experience using Google Analytics, social media insights, or similar tools.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Passion for fitness and understanding of the health club industry is a plus.
Preferred Skills:
- Experience managing websites with e-commerce or booking systems.
- Familiarity with video editing for social media reels or promotional content.
- Proven success growing social media followers and engagement (e.g., achieving 338+ Facebook friends or 150+ Instagram followers as a baseline).
- Ability to incorporate creative themes (e.g., fitness related material, Brand consistent verbiage and images, and patriotic designs for holidays) into marketing assets.
Compensation & Benefits:
- Competitive salary based on experience (60,000 -75,000 annually, depending on qualifications).
- Company pays for 50% of medical insurance and the employee pays for the other 50% as well as dental/ vision insurance.
- Complimentary gym membership for all locations.
- Opportunities for professional development and growth.
- Flexible work environment with potential for remote work.
How to Apply:
Please submit your resume, a portfolio showcasing web design and marketing projects, and a brief cover letter explaining why you’re a great fit for FIT LIFE Health Clubs to jesse@fitlifehc.com. Applications will be reviewed on a rolling basis.
Note: Candidates will be asked to provide examples of past website updates and social media campaigns, including metrics like follower growth or engagement rates.
Flexible work from home options available.
#J-18808-Ljbffr One and Only Fitness Consulting
Job Tags
Remote work, Work from home, Flexible hours,